Meet Noora, Bamla’s new PR & Comms Consultant

Noora Arantola joins Bamla as a PR & Comms Consultant. With experience from both agency and in-house roles, Noora brings expertise across strategic communications, PR, and social media.

Skrivet av

Anna Brchisky

12.8.2026

We’re kicking off the fall with great news - Bamla is growing, and we’ve welcomed a new addition to the team!

Noora brings a versatile agency and in-house background including roles at a global communications agency, Nespresso and Wärtsilä Energy Business. Noora’s experience in strategic communications spans from PR, crisis communications, IPO communications, social media strategy, content creation and influencer collaborations across industries. She holds an MSc in Marketing (Econ.) with a minor in Corporate Law from the University of Oulu and an additional Fashion Marketing degree.

At Bamla, Noora will be working with strategic communications, reputation management, social media, and new business.

What made you apply to Bamla?

What I find the most exciting in PR and comms is the pace and unpredictability. There’s always something unexpected to navigate through and managing those are the moments I find the most rewarding. Bamla’s impressive client roster of fast-growing technologies and Finnish-born global innovations gives a unique front-row seat of how the world is evolving – and the chance to help shape the stories behind that change, rather than just watching it happen.

You've worked across both PR and marketing. How do they complement each other? ‍

Getting a message across always comes down to the same thing: understanding who you're trying to reach. Which voices genuinely influence them, whether that's a journalist, an influencer, an analyst, or a compelling spokesperson of a brand. What kind of content they actually stop for, and in what moment or mindset they're paying attention. How to catch their attention and speak in a way they want to listen to.

Channels and formats are just the delivery mechanisms that work for different audiences, whether that's an interview, a press release, a social post, or an influencer collaboration. Although marketing is built to buy reach, while PR has to earn it, in practice, the line is often blurry and collaboration between the two functions only makes your message stronger. In the end, the job comes down to having something worth saying, and finding the right voice to say it through.

What do you like to do outside of work?‍

I like to stay busy with various hobbies, including orienteering, pilates, baking, and knitting – to name a few. I also enjoy an aimless stroll around the town and am a frequent visitor to my local library and bakery. And if all else fails, there's always a bottomless TikTok scroll to see what the internet has decided is trending this week.

A warm welcome to Noora!

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