We’re excited to welcome Jasmin Koskela to Bamla as our new PR & Comms Junior Consultant.
Before joining Bamla, Jasmin has worked both as part of Wolt’s global consumer communications team and in the communications agency space, gaining insight into how high-growth companies build visibility and maintain brand consistency across markets. At Wolt, she worked on shaping consumer-facing narratives and aligning global messaging across markets. Jasmin holds an MA in Organizational Communications from the University of Vaasa.
Her expertise lies in strategic communications, PR and crisis communications, strengthened by practical experience in public affairs and end-to-end campaign planning and execution. This includes stakeholder mapping, messaging, media engagement and leading campaigns from strategy to execution, including political campaigns. Jasmin is especially motivated by the role communications plays in shaping business outcomes. She focuses on how clear positioning, timing and well-crafted narratives can influence markets, strengthen stakeholder relationships and build competitive advantage.
What made you apply to Bamla?
Intuitively, I was drawn to Bamla’s fresh, ambitious way of working in the field of comms. The opportunity to work with such a motivated team while contributing to a diverse and compelling client portfolio made the decision easy. Working with interesting, growth-driven companies across different industries means getting the chance to work with the best in the world. On top, being part of processes where communications actively shapes outcomes rather than being seen simply as a support function is what motivates me most!
How will successful communications be defined in the years ahead?
The regulatory environment is becoming more complex, especially in tech and growth-driven industries. Policy discussions around AI, data, sustainability and platform responsibility are moving fast. Companies can’t afford to treat public affairs and communications as separate tracks.
Trust will continue to be central. Audiences, whether policymakers, media or consumers, are more informed and also more critical. Consistency between words, actions and advocacy efforts is non-negotiable.
Preparation and scenario thinking will be essential: in campaign work, you learn that timing and framing can change the outcome of a debate. The same applies to companies. Those who anticipate discussions, understand stakeholder dynamics and communicate proactively rather than reactively will be in a much stronger position.
What do you like to do outside of work?
I recharge by spending time outdoors - growing up in a small town, being close to nature has always been an important way for me to clear my mind. I also enjoy live music and exploring different cultural events whenever I can. My nightstand is rarely without a growing stack of books I genuinely intend to read next.
Welcome to the team, Jasmin - we’re excited to have you on board!
.png)
